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Certified Digital Marketing Master Program (with Internship)

Alakop Learning is a high-growth media-technology based company which provides a platform through the Certified Digital Master Program that works exclusively with brightest students in Hyderabad. We are on a mission to join our students with exceptional job opportunities, remarkable organisations and exclusive networking events to help them get noticed in their careers.





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Key Features

  • Upskilling, Career Shift, for professionals
  • Promote Business, for business owners & entrepreneurs
  • Exploring the emerging tools offered by the internet
  • Understand and estimate the mindset of the online consumer

Course Description

We want you! Alakop learning internship program is actively seeking a social media savvy and detailed-oriented individual to join a cross-functional team of Digital Marketing specialists. Your role is to learn how to primarily build and grow social media reach and referral traffic from these platforms to their content brands.

Course Importance

  • Connect Performance and Lead Generation
  • Developing or implementing an organization's online /digital strategy
  • Fast-track your marketing career or enter the digital world.
  • Entrepreneurs who need to maximize online channels

Batch Start From 02 November

Alakop Learning future ready courses. Learn what matters your career with our unique and dignified featured courses in an affordable fees and course curriculum.



Syllabus

Are you looking to create a website? You have come to the right place. In this website builder learning company, you will find everything you need to build a website design from scratch, free or at an affordable price. Our company gives high-quality premium website design services that are customized according to a client’s requirements. Whether you want to create a new website or want to redo your current website, learn some basic from how to create your own website/start with a website making. At Alakop Learning we will help you with all these decisions from understanding what type of website you need and choosing a domain name, to the finishing touches that will help you launch your website successfully.

Visibility in search engines can lead to better brand awareness and increase sales. Find out how to optimize your website for better placement through search engines including Google, Yahoo, and Bing. This step is usually taken with the decision of the site content, how fast your sites loads, how often your site is linked to from other online resources and in comparison with general user experience with design navigation and its bouncing rate. Students will also learn how to effectively optimize a website, rewrite HTML code, choose competitive keywords, create a copy and utilize the image and other media. Today, SEO goes beyond so many restraints within digital marketing. It’s an evolving, living every day to see new search opportunities.

Search Engine Marketing involves promoting your brand’s presence through paid advertising via the search engine. It is the practice of marketing business using paid advertisements that appear on search result pages. Advertisers look on for keywords of services when finding for the certain product or service, which gives a great opportunity to the advertiser to appear alongside results for those search queries. The certification training includes a detailed study of PPC, Google AdWords, building paid advertising tracking, optimizing, and remarketing. You will also gain hands-on experience through live projects and YouTube advertising which are very effective and amazing powerful concepts to grow your business.

Learn about the latest social media marketing strategies and tactics with our Social Media Marketing syllabus. This program is perfect if you want to gain a great understanding of social media, and if you’re responsible for implementing and managing a comprehensive social media strategy for your organization and brand. The more precise your preparation strategy is the more efficient and good the execution will be. Always remember not to make your plan lofty and broad that it’s unattainable or impossible to measure its audience reach. Whether you are an aspiring community manager or a small business owner, this study will give you valuable insights to create a compelling social media strategy.

Effective email marketing requires quite the effort starting from building a subscriber base to keep campaigns focused. This training here helps you teach how to build and manage your marketing lists and run more effective campaigns. It also helps to know different strategies for writing, compelling emails, testing different versions of them and reducing bounce rates. It teaches you to connect with your audience to promote your brand in a very simple and easy way. You can do a lot of stuff with emails such as promoting products, sharing some news or talking about a story. Learn how to form an email marketing plan, design successful emails and learn the power of automation and how to measure the success of your emails.

Content marketing is a long-term strategy that includes developing original, relevant content for your user and customers. It encompasses all marketing arrangements that involve making and sharing content in order to acquire and engage your customers. Content marketing is about an idea of forward-thinking as the sequence with respect to internet ages has become the prevalent and prominent source of value online. This is the most helpful approach towards the purpose of driving cost-effective customer action. With invariable updates to the search engine algorithms, particularly Google’s the best way to force and increase traffic to your website is with content marketing. Therefore, it is necessary to build a killer content plan that should be built on a solid foundation and map to your targeted audience journey.

Social media optimization (SMO) is a definite process of raising the awareness of a product, brand or event by means of a number of social media outlets and communities to generate viral publicity. Social media optimization services cover various steps to create a monopoly over different social media profiles. It is the process to know your business competitors and their social media presence and we implement the things in a way that we have to perform better than them. It’s one of the greatest assets that is helping entrepreneurs or growing business persons in beating the top or established brands.

Mobile marketing is termed as a group of various channels, digital marketing approach paying attention at getting a target audience on their smartphones, tablets, and /or other mobile devices, via websites, email, SMS and MMS, social media and apps. Mobile is the best source that disrupts the way people engage with brands. Today, everything that we can understand about mobile marketing is known as the art of your business to connect, convince, and convert mobile device users or SMS resellers. Here, you will get acquainted with the benefits of targeting potential customers who use smartphones. Also, you will learn about the actual use of SMS marketing software, email marketing solutions, SMS marketing services and much more. Once you through with this program you would get exposed to the strategies of the mobile market and how your phone can be used as marketing phone in the mobile marketplace.

Google Analytics provides the way into the immense amount of data related to how users find and cooperate with your site. For example, you can recognize how many people stopover a specific page, how long they remained there, where your users live, how certain keywords perform, and so forth. Google Analytics is a form of web analytics which uses Google webmaster tool that let us mark and report about the website traffic as a platform made inside the Google Marketing Program. At Alakop learning you are able to recognize how to utilize Google Analytics and how does Google webmaster tool works? Here, the course of Google ad Analytics can provide you with the Google analytic certification in advanced Google analytics training.

Want to make big money or learn how to be rich on the Internet? Then you are the right place. Alakop Learning offers to learn basics like how to create an AdSense account, know free AdWords or from AdWords eBook, how to add Google ads to the website and advanced tips on how to earn more from Google search AdSense. Actually, Adsense is an advertising placement service by Google. The agenda is planned for website publishers who want to exhibit targeted text, video or image advertisements on website pages and earn money when site visitors views or clicks the ads. So join the Google Adsense program and understand the present benefits of AdSense is that it is a Google ad share real commercial program be run by Google.

Affiliate marketing refers to an online sales strategy that lets a product holder enlarge sales by permitting other objectives of the same audience- “affiliate”-to earn a commission by recommending the product to others. At the same time, it makes by recommending the product to others. It also makes it possible for affiliates to earn money on product sales without creating products of their own. It is the method by which affiliates make expenses for marketing another person’s or company’s products. The affiliate simply searches for a product and enjoy it, then promotes that product earns a piece of the profit from each sale they make.


Training Expertise Feature

Make it more live! Get interacted with each other and get resolved all your doubts.
Get trained from our students and working professionals who have mastered the art of Data Science teaching.
Know the corporate etiquettes and built up the confidence to be a part of the digital world.
Now get yourself prepared with real-time industry ready with our expert training.

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